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Amid signs of renewed scholarly interest in the effects of mass communication in presidential campaigns, the 1995 NES Pilot undertook three mini-studies to improve the measurement of exposure to the mass media. The first involves exposure to TV news, which is believed by some scholars to be the most important influence in presidential campaigns. The second involves exposure to paid advertising,...
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ژورنال
عنوان ژورنال: The Journal of Educational Research
سال: 1921
ISSN: 0022-0671,1940-0675
DOI: 10.1080/00220671.1921.10879181